The importance of having a website cannot be over-emphasized. Its overwhelming growth in the past two decades can not be attested to by the sheer numbers. According to internetwordstat data, in December 1995, there were 16 million internet users (0.4% of the 1995 world population). In two decades the Internet has grown at an incredible speed, reaching 3.36 billion users (46% of the world’s population).
In our present digital world, a website is indispensable for every business, however its size, location, function, or industry. A business without a website is losing out on opportunities to its smart competitors. A website can be a useful tool in your sales & marketing campaigns to help your business grow and become more profitable. Websites boast a far more extensive reach than any other form of advertising. Little wonder every successful business in the modern marketplace has a website.
As a result of the growth of internet, many people are spending most of their time on the internet. From for purchasing products, reading the news, watching a movie or using a service, etc.
Savvy business owners have realized the importance of having websites and have started moving their businesses and services online. Your potential & current customers, partners, suppliers, distributors, employees, etc are adapting to the digital age and using the internet to solve their daily problems, which means you have to take the same step and make your business visible to the world.
Below, we outline 5 reasons why it is important to have a website.
1. Brand Awareness
To put it straight – no advertising channel can match the reach of a website. You can get hundreds and thousands of pamphlets and leaflets distributed but they get a very limited time to make an impact. When people hear about your company and are willing to do business, there is every chance they would first like to do their research online before they make use of your services or buy your product. A website helps create brand awareness because it is a space where you are able to showcase your brand to potential customers, provide insight into the product or services you offer
2. Convenient and Always Accessible
A website provides access to your target audience around the clock. Even when you and your team have checked out for the day, your website is still working hard to bring more customers to your business.
Imagine how many more sales you could make if you never slept. Well, luckily, you don’t have to give up sleep to reach your customers 24/7. Someone can look up your business at 2 am and submit an inquiry form at your business’s website while your team is asleep. With a website, you provide a place for consumers to see what your brand is about and learn more about your products and services any time of the day or night.
3. Builds Credibility
One of the main reasons for having a website is to build the company’s credibility. In most cases, there are several businesses in the market that are offering the same service or product as yours.
Having a responsive and attractive professional website is the best way to stand out from the competition. An effective website helps build a strong online presence and communicate quality information to your customers.
In today’s digital marketplace, businesses without a website appear to be less credible. The reason for this is that most companies have a website, so those that don’t may look like they have something to hide. A website can be the face of your business, it helps create a strong first impression, and builds trust and credibility in the minds of the consumers.
4. Generating leads and increasing sales
A bigger audience = the potential to make more money. How many potential clients are within a 5km radius, and how are you reaching them? Your business will always be limited by the number of potential customers it has access, If it only operates locally from a physical location, the customer pool is restricted. A website, on the other hand, can connect you to anyone that has internet access, all over the country and beyond. As a result, when people search online and can find your business, they can gather more information about your products or services and the company as a whole.
Having a website is the best way for a consumer to gather information about your business. They can get the contact details of your business from the website, giving you a growth opportunity and a chance to increase your sales.
5. Easy Content Update
Many business owners shy away from creating a website for their business because they lack the technical know-how. They perceive updating content to be too much of a technical task and give up without trying. However, dynamic websites solve this problem a great deal. They come with dedicated Content Management Systems (CMSs) such as WordPress that make it extremely easy to update websites. As a business owner, you no longer need to learn coding to own or update information on your website.
Conclusion: its’ time to get a website!
As discussed above, without a website, it is difficult to reach out to prospective and existing customers and engage them online. Also, there is no doubt that it is the main reason your competitor is getting more sales than you.
Getting a professional website developed for your business, and optimizing it for search engines requires expertise. That means, you have to work with experienced website designers and developers to get the results you desire.
Losintech is a professional web designing and development company. We offer comprehensive and cost-effective web solutions to our clients, enabling them to harness the wide reach of the Internet.
Contact us today to get a free website design quote!